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Case studies

Page history last edited by PBworks 16 years, 8 months ago

Case Studies

Cadbury's Wispa

Web campaign prompts Wispa return

Internet campaigners have prompted chocolate giant Cadbury to bring back its defunct Wispa bar.

The brand vanished from UK shelves four years ago amid declining sales and was replaced with Dairy Milk Bubbles.

But online petitions and campaigns on social networking websites have been calling for Cadbury to think again.

The firm, which has its main factory in Birmingham, has agreed to relaunch the Wispa for a limited period and 23m bars will be available from October.

'Intrinsic role'

Cadbury spokesman Tony Bilsborough said: "We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa.

"This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand," he added.

The return of the Wispa, originally launched in 1981, is scheduled to be for a limited period, but Cadbury has suggested that if sales are high, the chocolate bar could remain on UK shelves.

Story from BBC NEWS:

http://news.bbc.co.uk/go/pr/fr/-/1/hi/business/6952362.stm

Published: 2007/08/18 09:18:43 GMT

Also

Whisper it softly ... 80s favourite revived (Guardian)

Links

http://sunderland.facebook.com/group.php?gid=2260468189

http://sunderland.facebook.com/group.php?gid=2239387327 Bring back the Wispa (1,246 membrs 12.35 22 Aug 07)

http://www.bebo.com/welikewispa

Iggy Pop stage invasion

http://www.youtube.com/watch?v=vcWMuH9wW68