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Ethical PR practice

Page history last edited by PBworks 17 years, 3 months ago

Astroturfing

 

The case against astroturfing Mediations, July 26, 2006

Supporters of Trevor Cook and Paull Young's admirable Anti-Astroturfing campaign might be interested in this theoretical justification by Kathy Fitzpatrick which is grounded in USA First Amendment principles that underpin the PRSA Code of Ethics.

 

Transparency

Buzz off! this blogger's voice is not for sale Jeff Jarvis, The Guardian, Nov 20, 2006

The growth of blogs and what is ingloriously labelled "user-generated content" has spawned a new commercial practice: word-of-mouth marketing, the dark art of trying to manipulate the public to buzz about your brand. Call it what you will, it's still just PR - and as a journalist, I've never been a fan of flacks, for it's their job to spin, the reporter's to unspin, and the public's to be spun.

 

Insider trading

PR chief guilty of inside trading

Sydney Morning Herald, Nov 29. A PROMINENT corporate affairs consultant has pleaded guilty to three charges of insider trading at a company whose image she was hired to improve.

 

After an investigation by the Australian Securities and Investments Commission, Margot McKay, 55, yesterday pleaded guilty to using confidential information she obtained while she was the head of public relations at Aristocrat to buy shares in the gambling company.

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