• Long Tail

Journalists should understand Long Tails By Martin Stabe, UKPG Thursday, 7 September 2006

Interview with Chris Anderson: "The web doesn't discriminate between new and old." Online, everything is equally available and relevance is not determined by where something is on a page but by what other people think of it. When you look at it from that perspective, you see that stuff that is deemed ‘good' builds its incoming links over time — that is, the longer it is out there, the more people link to it and the more people discover it.