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Ethical Practice

Page history last edited by PBworks 16 years ago
    • Social Media: A proposed Code of Conduct for UK practitioners **


This is a collaborative document aimed at beginning to frame a Code of Conduct that will work alongside the Chartered Institute of Public Relations Code of Conduct. If you would like to contribute to this project please email Philip Young (philip.young@sunderland.ac.uk).


The CIPR Code begins:

1. Members of the Chartered Institute of Public Relations agree to:



  1. Maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct;
  2. Deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public;
  3. Respect the customs, practices and codes of clients, employers, colleagues, fellow professionals and other professions in all countries where they practise;
  4. Take all reasonable care to ensure employment best practice including giving no cause for complaint of unfair discrimination on any grounds;
  5. Work within the legal and regulatory frameworks affecting the practice of public relations in all countries where they practise;
  6. Encourage professional training and development among members of the profession;
  7. Respect and abide by this Code and related Notes of Guidance issued by the Institute of Public Relations and encourage others to do the same.


It issuggested that these principle underpin the Social Media Code.


The Code goes on to suggest that ethical practice falls into the three broad categories.

They are Integrity, Competence and Confidentiality (each has its own page)


It may be that the Code should be split into two sections, one dealing with Content the other with Business Practices.


Issue arising in these areas might include (suggestions please)


  • Astroturfing
  • Transparency
  • Rules of Engagement
  • Anonymity
  • Employee guidelines
  • Posting guidlines




Desirable Roasted Coffee Code of Blogging Ethics

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