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Business Wire to Commemorate 100th Anniversary

of Public Relations Industry Business Wire, September 18, 2006

 

NEW YORK, BUSINESS WIRE -- Business Wire will commemorate the 100th anniversary of the public relations industry with conferences, open houses and seminars in each of its domestic offices.

 

"2006 marks the 100th anniversary of Ivy Lee's first press release, which for all intents and purposes was the birth of the public relations industry," said Michael Lissauer, executive vice president marketing and business strategy for Business Wire. "As the press release celebrates its centennial, the public relations industry is experiencing a major resurgence as corporate decision-makers gain a new appreciation for its proven effectiveness and cost-efficiency."

 

 

Business Wire's 100th anniversary of the news release - comment by Karen

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